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    • 1. The Globalization of Marketing
    The term globalization connotes the integration of the marketing process with global business requirements. Marketing strategies must now expand to include cultural norms, buying criteria, and selling propositions for dozens of locations, regions and partners. Marketing operations can no longer operate from 9 to 5; rather, global operations must work 24 hours a day, 365 days a year.

    In practical terms, the marketing function must be able to localize brochures, advertising, presentations, and multimedia content for multiple regions and marketing assets. Marketing teams must be able to schedule, collaborate, and review print, and multimedia material among themselves and dozens of creative and production partners quickly for rapid deployment. The globalization of marketing has made marketing operations more complex, cumbersome, expensive to manage, and consequently, slower.

    2. Marketing Supply-Chain Integration
    Many secondary, unintended consequences continue to flow from the broad adoption of the Internet. Notably, Internet adoption has necessitated the digitization of marcom supply chains. Electronic systems now manage thousands of requests for proposal, media-insertion orders, and invoices, as well as the production, distribution, review, and final authorization of marketing materials.

    With sudden clarity and alarm, management can see inefficient workflows and processes and call for corrective action. As a result, many firms now pursue an aggressive strategy of outsourcing inefficient, non-core activities and processes.Many marketing operations outsource collateral creation, localization, print production and fulfillment. Progressive operations now outsource entire business functions, such as creative services, publishing and website management.

    This outsourcing of business functions results in what analysts call marcom supply-chain integration and the application of strategic sourcing disciplines to marketing procurements.

    Marcom supply-chain integration emphasizes the outsourcing of complex workflows to centers of excellence: business operations that incorporate best practices, high levels of workflow automation, and the disciplines of continuous quality improvement.

    3. Accountability With Process Transparency
    Overall, senior management demands higher levels of accountability from each department or partner to produce tangible business results. This demand for accountability entails the development and tracking of key performance indicators (KPIs)—fact-based reports of progress towards explicit goals and milestones.

    This demand also requires technical systems for collecting accurate data and summarizing these data into meaningful reports (KPIs). Demonstrating and documenting higher levels of accountability require the systemization of heretofore informal and undocumented processes and procedures and the production of timely data and reports. In practical terms, higher accountability means greater control of work underway throughout marketing operations—process transparency.

    These three trends now drive the emergence of marketing operations management and the business need for marketing process automation using web-enabled platforms such as Simple Brand Manager. Simple Brand Manager automates your marketing processes such as brand management for multiple geographic regions, dynamic updating and alteration of creative assets and the deployment of marketing assets to their final destinations. Simple Brand Manager also enables you to consolidate your content and assets into one location and automate the collaboration between different stakeholders in your marketing ecosystem.

    If you would like to see how Simple Brand Manager works, click here >
    1. The Globalization of Marketing
    The globalization of marketing has made marketing operations more complex, cumbersome, expensive and slower.To remain effective, the marketing function must be able to dynamically localize brochures, advertising, presentations, and multimedia content for multiple regions and marketing assets.
    2. Marketing Supply-Chain Integration
    The Internet has necessitated the digitization of marcom supply chains.Many marketing operations outsource collateral creation, localization, print production, fulfillment, creative services, publishing, and website management.This outsourcing of business functions results in what analysts call marcom supply-chain integration.
    3. Marketing Supply-Chain Integration
    Senior management demands higher levels of accountability to produce results by tracking of (KPIs)This demand requires technical systems for collecting accurate data and summarizing these data into meaningful reports (KPIs)
    Demonstrating and documenting higher levels of accountability require the systemization of of timely data and reports. Higher accountability means greater control of work underway throughout marketing operations—process transparency.
    Conclusion
    These trends now drive the business need for marketing process automation using web-enabled MRM platforms such as Simple Brand Manager.
    If you would like to see how Simple Brand Manager works, click here >
     
    Accelerate your time to market for all marketing materials and creative assets
    Enable rapid synchronization of online and print marketing communications
    Improve brand-voice consistency while reducing errors and off brand messages
    Lower the total life cycle costs of marketing content
    Enable the reallocation of cost savings to revenue generating investments such as AdWords, high value media etc
    Integrate your marketing supply chain
    If you would like to see how Simple Brand Manager works, click here >