Simple Brand Manager is designed to automate the various business processes involved in managing a large marketing department or division of a business. Brand Manager is configurable, so depending on your requirements; your company can define and assign user rights to the various users and departments involved in the marketing management lifecycle. Different roles such as content creators; approvers, suppliers and media outlets can all be defined and configured in the system so your workflows and statuses are automatically updated in real time to keep your various stakeholders up to date.
Simple Brand Manager will enable you to reduce your costs and increase revenue by accelerating your time to market with new marketing and advertising campaigns. This is achieved by configuring your marketing supply chain and its various participants in our software. Then when you need to make a change to your content, you only do it once and our software will dynamically update, resize and distribute your new creative assets to everyone who needs it.
Simple Brand Manager has been designed using a modular architecture. This enables us to configure and customize our products and services to meet your needs and what you are trying to achieve. To fully understand how beneficial Simple Brand Manager could be for your company, a demonstration either over the web or face to face is recommended.
To discuss your requirements, or to register for a demonstration, click here >
Features:
Technology Architecture:
Technology Architecture:
Web-based software solution
Open architecture based on .NET with XML and Web Services interfaces for easy data integration
Single marketing database
Single marketing asset and content repository
Ability to integrate best of breed tools into a platform for functionality that drives competitive advantage
Secure cross-firewall access between separate companies
Road map to develop composite and modular solutions with functionality defined as web services components
Usability and flexibility:
Role based configuration and access to functionality, information, content and tools
Make a single alteration and Brand Manager will dynamically update and resize applicable digital assets
Flexible, easy to configure workflow by business users
Flexibility to alter workflows as needed and quickly
Ability to support PC and Mac users
Ability to make alterations to images and content via a web browser
Ability to create and author multiple templates using Adobe InDesign
Integration:
Integration with commonly used tools
Integration with commonly used
creative tools such as Adobe InDesign and Quark Xpress
creative tools such as Adobe InDesign and Quark Xpress
Integration with CRM and product inventory systems
Integration with back office systems eg. Finance and procurement
Benefits:
Accelerate your time to market for all marketing materials & creative assets
Enable rapid synchronization of online and print marketing communications
Improve brand-voice consistency while reducing errors & off brand messages
Lower the total life cycle costs of marketing content
Enable the reallocation of cost savings to revenue generating investments such as AdWords, high value media etc
Integrate your marketing supply chain
To discuss your requirements, or to register for a demonstration, click here >
